The Pain Points of Marketing Activations and how an Immersive Web Experience is a Strong Value Proposition For Companies
In today’s businesses, Marketing activations are a key activity of any brand or company's marketing strategy. However, executing marketing activations can be challenging and complex. Brands and companies often face pain points such as low engagement rates, lack of customer retention, and poor return on investment (ROI). In this post, we explore why an immersive web experience is a strong value proposition for companies to solve these problems and how it can help brands and companies achieve their marketing goals.
Let’s highlight some common Pain Points of Brands and Companies Executing Marketing Activations:
Low Engagement Rates
One of the most significant pain points for brands and companies executing marketing activations is low engagement rates. With the increase in digital marketing channels, consumers are exposed to an overwhelming amount of content, making it difficult for brands to cut through the noise and engage their audience.
Lack of Customer Retention
Customer retention is a critical metric for any brand or company. However, it can be challenging to keep customers engaged and interested in a brand's products or services, especially in a competitive market.
Poor ROI
Return on investment (ROI) is the ultimate measure of success for any marketing activation. However, it can be challenging to achieve a positive ROI due to the high costs of executing marketing activations and the lack of engagement and customer retention.
Why an Immersive Web Experience is a Strong Value Proposition as a solution for Companies
Increased Engagement Rates
An immersive web experience can help increase engagement rates by providing an interactive and engaging experience for the audience. It can help brands and companies to cut through the noise and create a memorable experience for their audience.
Improved Customer Retention
An immersive web experience can help improve customer retention by providing a unique and memorable experience that keeps customers coming back for more. It can also help create a sense of loyalty and attachment to the brand.
Better ROI
An immersive web experience can help improve ROI by providing a unique and memorable experience that can increase brand awareness, drive sales, and improve customer retention. According to a study by the Content Marketing Institute, immersive content can increase brand recall by up to 70%.
Supporting Statistics
Here are some case studies that demonstrate the pain points of brands and companies executing marketing activations and how an immersive web experience can help solve those problems, including strategic solutions provided from the “Immersive Marketing Strategy Playbook” from The Labz:
Nike
Pain Points: Nike faced the challenge of standing out in a crowded market and engaging their target audience.
Solution: Nike created an immersive web experience called "Reactland" that allowed users to experience the comfort and responsiveness of their new running shoe line. Users could control a digital avatar in a virtual world and interact with different obstacles, simulating the experience of running in the shoes.
Result: The Reactland web experience was a huge success, generating over 10 million views and increasing engagement with the Nike brand.
Nestlé
Pain Points: Nestlé needed to improve customer engagement and retention for their KitKat chocolate bars.
Solution: Nestlé created an immersive web experience called "Choose a Break" that allowed users to customize their own digital break by choosing different activities and sounds. The web experience also featured a countdown clock that reminded users to take a break and enjoy a KitKat bar.
Result: The Choose a Break web experience generated over 26 million views and increased sales of KitKat chocolate bars by 9.3%.
BMW
Pain Points: BMW wanted to create a more engaging and interactive way for users to experience their new car models.
Solution: BMW created an immersive web experience called "The BMW 7 Series Virtual Experience" that allowed users to explore and interact with the car's features in a virtual environment. The web experience featured 360-degree views, interactive hotspots, and virtual test drives.
Result: The BMW 7 Series Virtual Experience generated over 9 million views and increased sales of the car by 12%.
These case studies demonstrate the pain points of brands and companies executing marketing activations, such as low engagement rates, lack of customer retention, and poor ROI. By creating an immersive web experience, these brands were able to overcome these challenges and achieve their marketing goals. Marketing activations are essential for any brand or company looking to engage their audience and achieve their marketing goals. However, executing marketing activations can be complex and challenging, with pain points such as low engagement rates, lack of customer retention, and poor ROI.
An immersive web experience can help brands and companies solve these problems by increasing engagement rates, improving customer retention, and driving better ROI. With the support of statistics, it's clear that an immersive web experience is a strong value proposition for brands and companies looking to stand out in a competitive market. Additionally, the value of Immersive Marketing builds experiences around the potential customer which positively affects their engagement and strengthening their bond with the brand.
Some of our strategic solutions driven by our Immersive Marketing Playbook for our clients such as Delta Airlines, Google & Microsoft are rooted with the application of an immersive web experience that has produced
Increased Engagement
Tap into new revenue streams and increase profit margins and ROI!
Reach New Audiences
Strengthen Existing Customer Relationships & Partnerships
If you are interested in exploring an immersive experience for your company, reach out to us and let’s collaborate on your next experience for your market base!
