Lucien Wall, Chief Operating Officer Of The Labz, Inc. named to NSBC Leadership Council
FOR IMMEDIATE RELEASE
Dec 23, 2023
Contact:
Jen Richardson
Labz-HR@thelabz.com
Local Business Owner Wall Named to NSBA Leadership Council
Atlanta, GA, USA. – Lucien Wall, Chief Operating Officer of The Labz, Inc.was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Wall, a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C.
“As a small-business owner active in various sectors, I see daily the importance of being involved and active when it comes to laws and regulation,” stated Wall. “Joining NSBA’s Leadership Council will enable me to take our collective small-business message to the people that need to hear it most: Congress.”
Lucien Wall is an accomplished leader and portfolio manager with over 15 years of experience, focusing on delivering results. Mr. Wall has worked across diverse sectors through business application, honing his skills to be adaptable, resilient, and versatile in managing complex projects. Known for his goal-oriented mindset, Lucien is recognized as a leader and team player with outstanding communication, analytical, and problem-solving abilities.
Wall joined the NSBA Leadership Council as part of his efforts to tackle the many critical issues facing small business, including tax reform, regulatory restraint, health care costs and how access to capital will impact small business. The NSBA Leadership Council is focused on providing valuable networking between small-business advocates from across the country while ensuring small business a seat at the table as Congress and regulators take up key small-business proposals.
“I am proud to have Mr. Lucien Wall as part of our Leadership Council,” stated NSBA President and CEO Todd McCracken. “He came to us highly recommended and I look forward to our coordinated efforts for years to come.”
Please click here to learn more about The Labz, Inc.
For more on the NSBA Leadership Council, please visit www.nsba.biz
About The Labz, Inc:
The Labz is a no-code digital design platform, utilizing drag-and-drop functionality to craft sophisticated and communication-rich websites and live event experiences. The diverse software suite offers customized designs, enabling both novice and experienced design professionals to present interactive content seamlessly, combining various media, guest activities, communication channels, games, and interactive VR/360 elements without the need for coding or external technology integration.
In the market, The Labz empowers organizations to swiftly establish distinctive immersive content, advertisements, live shopping, and interactive communities that can be monetized immediately. Meeting the increasing demand for unique online engagement, Labz stands out as one of the few scalable platforms capable of delivering high-end, trackable results without the necessity for coding.
The Pain Points of Marketing Activations and how an Immersive Web Experience is a Strong Value Proposition For Companies
In today’s businesses, Marketing activations are a key activity of any brand or company's marketing strategy. However, executing marketing activations can be challenging and complex. Brands and companies often face pain points such as low engagement rates, lack of customer retention, and poor return on investment (ROI). In this post, we explore why an immersive web experience is a strong value proposition for companies to solve these problems and how it can help brands and companies achieve their marketing goals.
Let’s highlight some common Pain Points of Brands and Companies Executing Marketing Activations:
Low Engagement Rates
One of the most significant pain points for brands and companies executing marketing activations is low engagement rates. With the increase in digital marketing channels, consumers are exposed to an overwhelming amount of content, making it difficult for brands to cut through the noise and engage their audience.
Lack of Customer Retention
Customer retention is a critical metric for any brand or company. However, it can be challenging to keep customers engaged and interested in a brand's products or services, especially in a competitive market.
Poor ROI
Return on investment (ROI) is the ultimate measure of success for any marketing activation. However, it can be challenging to achieve a positive ROI due to the high costs of executing marketing activations and the lack of engagement and customer retention.
Why an Immersive Web Experience is a Strong Value Proposition as a solution for Companies
Increased Engagement Rates
An immersive web experience can help increase engagement rates by providing an interactive and engaging experience for the audience. It can help brands and companies to cut through the noise and create a memorable experience for their audience.
Improved Customer Retention
An immersive web experience can help improve customer retention by providing a unique and memorable experience that keeps customers coming back for more. It can also help create a sense of loyalty and attachment to the brand.
Better ROI
An immersive web experience can help improve ROI by providing a unique and memorable experience that can increase brand awareness, drive sales, and improve customer retention. According to a study by the Content Marketing Institute, immersive content can increase brand recall by up to 70%.
Supporting Statistics
Here are some case studies that demonstrate the pain points of brands and companies executing marketing activations and how an immersive web experience can help solve those problems, including strategic solutions provided from the “Immersive Marketing Strategy Playbook” from The Labz:
Nike
Pain Points: Nike faced the challenge of standing out in a crowded market and engaging their target audience.
Solution: Nike created an immersive web experience called "Reactland" that allowed users to experience the comfort and responsiveness of their new running shoe line. Users could control a digital avatar in a virtual world and interact with different obstacles, simulating the experience of running in the shoes.
Result: The Reactland web experience was a huge success, generating over 10 million views and increasing engagement with the Nike brand.
Nestlé
Pain Points: Nestlé needed to improve customer engagement and retention for their KitKat chocolate bars.
Solution: Nestlé created an immersive web experience called "Choose a Break" that allowed users to customize their own digital break by choosing different activities and sounds. The web experience also featured a countdown clock that reminded users to take a break and enjoy a KitKat bar.
Result: The Choose a Break web experience generated over 26 million views and increased sales of KitKat chocolate bars by 9.3%.
BMW
Pain Points: BMW wanted to create a more engaging and interactive way for users to experience their new car models.
Solution: BMW created an immersive web experience called "The BMW 7 Series Virtual Experience" that allowed users to explore and interact with the car's features in a virtual environment. The web experience featured 360-degree views, interactive hotspots, and virtual test drives.
Result: The BMW 7 Series Virtual Experience generated over 9 million views and increased sales of the car by 12%.
These case studies demonstrate the pain points of brands and companies executing marketing activations, such as low engagement rates, lack of customer retention, and poor ROI. By creating an immersive web experience, these brands were able to overcome these challenges and achieve their marketing goals. Marketing activations are essential for any brand or company looking to engage their audience and achieve their marketing goals. However, executing marketing activations can be complex and challenging, with pain points such as low engagement rates, lack of customer retention, and poor ROI.
An immersive web experience can help brands and companies solve these problems by increasing engagement rates, improving customer retention, and driving better ROI. With the support of statistics, it's clear that an immersive web experience is a strong value proposition for brands and companies looking to stand out in a competitive market. Additionally, the value of Immersive Marketing builds experiences around the potential customer which positively affects their engagement and strengthening their bond with the brand.
Some of our strategic solutions driven by our Immersive Marketing Playbook for our clients such as Delta Airlines, Google & Microsoft are rooted with the application of an immersive web experience that has produced
Increased Engagement
Tap into new revenue streams and increase profit margins and ROI!
Reach New Audiences
Strengthen Existing Customer Relationships & Partnerships
If you are interested in exploring an immersive experience for your company, reach out to us and let’s collaborate on your next experience for your market base!
The Immersive Web: A New Era of Web Development
It all begins with an idea.
Advancements in technology in recent years have given rise to a new era of web development for brands and companies known as the Immersive Web: the ability to create an environment where web experiences can offer a three dimensional, fully immersive experience for users.
Because of the widespread adoption of Virtual Reality (VR) and Augmented Reality (AR) technologies, there is a new opportunity for outlets to create truly unique and engaging experiences for users that work seamlessly on desktop, mobile, and VR/AR devices.
From educational and training experiences to interactive games and entertainment, the possibilities are endless!
Here are some advantages for companies using the immersive web:
Enhanced Engagement: Immersive web experiences offer a more natural and intuitive way for users to interact with digital content. This leads to increased engagement and interaction, which can result in longer dwell times, increased conversions, and ultimately, better customer experiences.
Differentiation: By offering an innovative and unique experience, companies can differentiate themselves from competitors and establish a memorable connection with customers.
Improved Brand Awareness: Using the immersive web can improve brand awareness and create a more memorable experience for customers. This can lead to increased brand loyalty and repeat business!
Increased Customer Insights: Companies are leveraging an immersive web experience to gather valuable data and insights about customer preferences and behaviors. This information can be used to make informed business decisions and improve customer satisfaction.
Increased Accessibility: Brands and companies can offer accessibility options for users with disabilities, including voice commands and hand gestures, through an immersive web experience. This can help companies to reach a wider audience and create more inclusive experiences.
Cost-Effective: Immersive web experiences can be a cost-effective solution for companies in support of their marketing activations as they eliminate the need for expensive physical experiences and allow for a seamless, cross-device experience.
New Revenue Streams: By offering immersive web experiences, companies can create new revenue streams by selling digital products or experiences, such as virtual tours or online courses.
One example of an immersive web experience is a project we completed that showcases an immersive Gallery. This allowed users to explore interactive, three-dimensional environments and simulations, allowing users to explore and experience art in a fully immersive, three-dimensional environment. Visitors were able to explore the galleries, view artworks up close, and even interact with the pieces in new and exciting ways, while the brand improved their engagement with potential customers and created a great experience generating repeat business!
Immersive marketing is a marketing strategy that revolves around creating tailored marketing experiences for each individual customer, which in turn boosts their involvement and deepens their connection with the brand. In our latest brief, “Immersive Marketing Strategies” we note the key reasons why Immersive Marketing is ‘Marketing at its Prime’ and ways companies can learn more about the trend such as:
Top Reasons for companies & brands to get involved in Metaverse Marketing
Examples of Immersive Activations with call to action benefits
How Metaversing can leverage meaningful partnerships for brands
At The Labz, we believe that Creativity is Currency, and our technology will allow brands to execute their immersive experiences and strategies that tap into new revenue streams, increased profit margins, reach new audiences and strengthen existing customer relationships.
Why not explore the possibility of creating your own immersive experience for your brand? Reach out to us and explore how we can put your creative vision to life!